"The Magic of Sunday" | YouTube TV x NFL Sunday Ticket

"The Magic of Sunday" is YouTube TV's 2024 NFL Sunday Ticket campaign. The campaign's objective was to highlight a product feature that allows users to watch up to 4 live games at once, all from the comfort of their living room. The project utilized a live action shoot to capture the footage and then pivoted to a 3D animation production, focusing on creating all of the animal mascots in the films to fully bring the concept to life.